What is SEO and do you need it?
SEO or Search Engine Optimisation is a term used to describe the process of changing and enhancing elements of your website to improve its listings in search engine results like Google, Yahoo or Ask Whatever
You may have seen those spam emails claiming to get you to the top of Google or you have seen sites at the top of search engines and wondered how they got there.
The term Search Engine Optimisation can be split into 2 elements; Internal SEO and External SEO:
- Internal SEO - The process of changing and enhancing elements of your website to improve its listing in search engine results. If you are not on the first few pages of Search Engine's Organic Listings for your keywords and your site is over 6 months old then it is likely to be that your site isn't optimised to its full potential.
- External SEO - This entails creating links, articles and directories linking to your site on keywords relevant to your sector
External SEO - The SEO basics should already be in place on your website from good relevant content, easy to follow navigation, relevant keywords, meta tags and site maps