You may have seen those spam emails claiming to get you to the top of Google or you have seen sites at the top of search engines and wondered why they are there.
The term Search Engine Optimisation is used to describe the process of changing and enhancing elements of your website to improve its listing in search engine results.
What colour hat do we wear?
There are the purist ways (white hat) to do this, there are the SPAMMY ways to do this (black hat) and somewhere in the middle (grey hat).
- The black hat optimiser uses techniques like gateway pages, cloning, redirect pages and keyword stuffing and are frowned upon by search engines and usually result in you being banned from search engines results.
- White hats only use keyword rich content, alt tags, meta content, relevant link building etc, building your sites credibility and relevance leading to better search engine placements.
- The grey hat approach is to do eveything a white hat op
